發布時間:2019-10-19 16:46
This report examines the existing effort and resources that go into sport in England Dear Chancellor and Secretary of StateIn July last year you asked me to gather a team to examine how to ‘ensure far better co-ordination of effort and resources in sport’ and to explore the ‘proposal to involve private and public sectors together in a new National Sports Foundation’ with a view to the possible extension of funding for sport. We are pleased to present the final report of the review. The team has distilled evidence from a wide variety of sources; we have listened to the views of over 200 stakeholders across the public, private and voluntary sectors and we would like to thank them all for their input. It is clear from our research that sport plays a valuable role in society and that Government has recently made good progress (especially in school and elite sport) although there is still room for improvement in the area of community sport. We have noted that Government does not always receive full credit for its investment, largely as a result of a confusing and fragmented funding infrastructure which lacks clear accountability and sometimes causes duplication across the sporting landscape. Whilst the private sector generally recognises sport as an attractive platform for marketing, companies are reluctant to invest significant sums of money –especially at grass roots level –to a sector that is at least partially lacking in commercial orientation and effective management. There is, however, an appetite for additional corporate sponsorship accompanied by clear guidance, an understanding of the business needs of sponsors and a well co-ordinated national campaign for sport, as is the case in Germany. At the operational level, private sector providers are keen to maintain and expand their current investment, as long as they are not penalised by local planning guidelines or a lack of transparency in contract tendering. Together with the re-establishment of a voice for sport at local government level (through the CPA culture block), this private sector investment could help to renew and refinance the current ageing and heavily subsidised facilities to ensure equality of access and participation across the country. We have, therefore, identified five key areas for consideration and recommend that over the next three years (to March 2008) they inform the priorities of the sports sector. 1. To introduce robust measurement and monitoring systems that inform Government investment at local level and ensure clear lines of accountability 2. To promote the personal benefits of sport and physical activity and to help people identify their local delivery points 3. To improve the local delivery of sport and suggest the Government considers how it can support the co-ordination of public, private and voluntary sector investment –as well as las and regional bodies –in order to improve local sporting facilities 4. To create, under strong Government leadership, a single access point and brand for sport in England and to streamline duplicating ‘back office’ functions that would release more money for front line activity 5. To provide targeted incentives and commercial assistance –via a new National Sports Foundation (NSF) –to encourage individual and corporate support and to ‘help sport help itself’ These recommendations directly address the primary issues identified during the review team’s consultations. It is our considered opinion that the above five areas represent the next stage of the journey for sport and will build upon the momentum already achieved. The report shows that sport has considerable financial resources which can be redeployed to deliver more and better services. In addition, innovative capital and revenue funding schemes working with the public, private and voluntary sectors could enable us to continue with our programme of reform and ensure that, at all levels, we are fit for purpose by 2012. Sport is good for public health, for communities and for national identity. The sector depends in no small measure on the good will and involvement of volunteers and commercial investors whose continued commitment will in part be predicated on our getting the next steps right. There is a significant prize to be won. 1. Introduction and executive summary 1.1 Cover letter Lord Carter of Coles 6 Focus of This report.


<标题>該報告分析了現有的精力和資源,進入英國體育親愛的總理和國務秘書在7月去年你問我,凝聚了團隊,研究如何確保更好的協調的精力和資源在體育'探索“建議,涉及公共和私營部門一起,在一個新的全國體育基金會的資金運動,以期可能延長。我們很高興能夠提出的最后報告的審查。該團隊已經從各種各樣的來源蒸餾證據,我們已經聽了跨越公共部門,私營部門和志愿機構超過200個利益攸關方的意見,我們想感謝他們為他們的輸入。很顯然,從我們的研究,體育在社會中扮演一個重要的角色,而政府最近已經取得了良好的進展(尤其是在學校和精英體育),雖然仍有改善社區體育在該地區的空間。我們已經注意到,政府并不總是得到充分的信貸投資,這主要是由于一個混亂和零散的資金基礎設施缺乏明確的問責制,有時會導致重復橫跨體育景觀。雖然私營部門普遍認識到體育營銷作為一個有吸引力的平臺,企業不愿投資顯著大筆的錢,尤其是在基層的一個部門,至少是部分缺乏商業導向和有效的管理。有,然而,伴隨著明確的指導更多的企業贊助的胃口,理解業務需要保薦人及良好的統籌全國競選運動,是在德國的情況。在操作層面,私人部門的供應商都熱衷于保持和擴大他們目前的投資,只要他們不受到懲罰當地的規劃指引,或缺乏透明度,在合同招標。這個私營部門的投資一起運動在地方政府層面(通過CPA文化塊)的語音重新建立,可以幫助更新和再融資當前的人口老化及大幅資助的設施,以確保全國各地的訪問和參與平等。因此,我們已確定了五個關鍵領域進行審議,并建議在未來三年(至2008年3月),他們告知體育界重點。 1。要引入強大的測量和監控系統,告知政府投資在地方一級問責,并確保清晰的線條。為了促進運動和體力活動的個人利益,并幫助人們確定他們的本地投遞點3。為了改善當地的體育交付,并建議政府認為它可以支持如何協調公共,私人和志愿機構投資以及LAS和區域機構,以改善當地的體育設施4。強勢政府的領導下,要創建一個單一的接入點和品牌,英國體育和精簡復制'后勤辦公室'的功能,從而釋放更多的錢用于前線活動5。為客戶提供針對性的激勵措施和商業援助通過一個新的全國體育基金會(NSF),鼓勵個人和企業的支持和幫助運動幫助這些建議直接解決的首要問題,在審查小組的磋商確定。這是我們考慮認為,以上五個方面的運動之旅,并表示下一階段將建立在已經取得的勢頭。該報告顯示,運動有相當大的財政資源可以調配,以提供更多更好的服務。此外,創新的資本和收入與公共部門,私人部門和志愿機構的資助計劃的工作可以使我們能夠繼續我們的改革方案,并確保各級,,我們是2012年適合目的。體育是對公眾健康,為社區和國家認同。該部門依賴的良好意愿和參與的志愿者和其繼續承諾將在部分我們得到正確的下一步驟為前提的商業投資者不小的措施。有是一個顯著的要贏得的獎金。 1。 1.1求職信卡特勛爵科爾斯6本報告的重點介紹和內容提要。